How to Make Money on Snapchat
Snapchat is one of the fastest-growing social media platforms, with millions of active users engaging daily. Whether you're a content creator, business owner, or marketer, Snapchat offers multiple ways to earn money. In this article, we’ll explore the best strategies for making money on Snapchat and how to maximize your earnings.
1. Earning Money from Snapchat Spotlight
Snapchat Spotlight is a feature similar to TikTok and Instagram Reels, where users can share short, engaging videos. Snapchat rewards creators with cash prizes for highly viewed and engaging Spotlight content.
How to Make Money from Snapchat Spotlight:
Create engaging, high-quality videos (entertaining, educational, or funny).
Use trending hashtags and popular sounds to increase visibility.
Post consistently to increase your chances of being featured.
Engage with viewers by responding to comments and messages.
Snapchat pays creators based on video performance, including views, engagement, and originality. Some creators have earned thousands of dollars through Spotlight!
2. Partnering with Brands for Sponsored Posts
One of the best ways to make money on Snapchat is through brand sponsorships. If you have a strong following, brands may pay you to promote their products or services.
How to Get Sponsored on Snapchat:
Build an engaged audience by posting valuable content regularly.
Choose a niche (fashion, beauty, fitness, tech, etc.) to attract relevant brands.
Join influencer marketing platforms, such as:
Upfluence
FameBit
AspireIQ
Reach out to brands directly and pitch a collaboration.
Negotiate your rates based on your audience size and engagement.
How Much Can You Earn?
Micro-influencers (10K-50K followers): $50 - $500 per post.
Mid-tier influencers (50K-100K followers): $500 - $2,000 per post.
Large influencers (100K+ followers): $2,000+ per post.
3. Selling Products on Snapchat
Snapchat is a powerful tool for selling both physical and digital products. Whether you have your own brand or work as a reseller, you can use Snapchat to market and sell your products.
A. Selling Physical Products
You can sell:
Clothing and accessories
Beauty and skincare products
Tech gadgets and accessories
B. Selling Digital Products
If you have expertise in a field, you can sell digital products like:
E-books and guides
Online courses
Exclusive filters and templates
How to Sell on Snapchat:
Set up a business profile to look professional.
Use Snapchat Stories and Spotlight to showcase your products.
Create urgency with limited-time offers and discounts.
Use direct messaging to communicate with potential buyers.
Accept payments through PayPal, Cash App, or Shopify.
4. Affiliate Marketing on Snapchat
Affiliate marketing is a great way to make passive income on Snapchat by promoting products and earning commissions for sales.
How to Start Affiliate Marketing on Snapchat:
Sign up for affiliate programs such as:
Amazon Associates
ClickBank
CJ Affiliate
Get your unique affiliate links.
Promote products via Snapchat Stories, Snaps, and Spotlight videos.
Use a call-to-action (CTA) to encourage followers to click on your affiliate link.
Track your earnings and optimize your strategy.
💡 Pro Tip: Use a Linktree or Bitly link in your bio to make it easier for followers to access your affiliate products.
5. Running Snapchat Ads for Businesses
If you have digital marketing skills, you can make money by managing Snapchat Ads for businesses. Many companies want to reach younger audiences on Snapchat but don’t know how to run effective ads.
How to Get Started:
Learn Snapchat Ads Manager through free courses.
Find clients on freelance platforms (Upwork, Fiverr, Freelancer).
Create ad campaigns for businesses (targeted promotions, lead generation, or brand awareness).
Charge a fee for your services (either a fixed amount or a percentage of the ad spend).
Many businesses are willing to pay $500 - $5,000+ per month for effective Snapchat ad management!
6. Creating and Selling Snapchat Filters and Lenses
If you’re a designer, you can make money by creating and selling custom Snapchat filters and AR lenses. Businesses, influencers, and event organizers often buy custom filters for branding, promotions, or special occasions.
How to Make Money from Snapchat Filters & Lenses:
Learn how to design Snapchat filters using Adobe Photoshop or Canva.
Create AR lenses using Snapchat Lens Studio.
Sell your designs on websites like Fiverr and Etsy.
Offer custom filter designs for birthdays, weddings, and businesses.
Some designers earn $50 - $500+ per filter or lens!
7. Submitting Exclusive Content to Snapchat Discover
Snapchat Discover features content from brands, publishers, and creators. If you can produce high-quality, engaging content, you can partner with Snapchat to distribute your content on Discover and earn ad revenue.
How to Get Featured on Snapchat Discover:
Create a professional content strategy focused on entertainment, news, or education.
Apply to become a Snapchat Publisher via the Snap Partner Program.
Produce high-quality videos and stories that attract high engagement.
Earn revenue from ads shown within your Discover content.
Big media companies and independent creators generate thousands of dollars monthly through Discover partnerships!
8. Managing Snapchat Accounts for Businesses & Influencers
Many brands and influencers struggle to manage their Snapchat presence. If you have experience growing accounts, you can offer Snapchat account management as a service.
How to Start a Snapchat Management Business:
Offer services like content creation, story posting, and audience engagement.
Find clients through freelance websites or direct outreach.
Charge a monthly management fee ($300 - $3,000 per client, depending on the workload).
This is an excellent way to make recurring income while helping brands succeed on Snapchat!
9. Teaching Snapchat Growth Strategies
If you’ve successfully grown a Snapchat following, you can monetize your knowledge by teaching others.
Ways to Make Money Teaching Snapchat Growth:
Offer 1-on-1 coaching sessions ($50 - $500 per session).
Create an online course about Snapchat marketing.
Sell an e-book or guide on growing a Snapchat audience.
Many people are willing to pay for expert advice on how to build their presence on Snapchat!
Conclusion
Snapchat is an excellent platform for making money, whether you’re a content creator, entrepreneur, or marketer. The key to success is choosing the right monetization strategy, staying consistent, and engaging with your audience.
To maximize your earnings, try combining multiple income streams—such as Snapchat Spotlight, sponsored posts, product sales, and ad management.